OptinMonster is online software that helps to create lead generation opt-in forms which has grown to accommodate other non-WordPress sites. The plugin has impressive features such as the exit intent technology where it senses when a visitor is about to leave the page. With a few clicks you can create a different version of the same form and run them concurrently to see which is more productive. It also has analytics and report features that allow you to identify the pages that are more productive, conversion rates and site visits. The page-level target feature allows you to create a target-specific form. The software is responsive to mobile devices for visitors inclined to use mobile devices online. It has an array of templates that keeps on increasing every day. The templates include opt-in types like lightbox popups, slide-ins, and footer bar. It also integrates with most popular Email service providers. Features OptinMonster plugin comes with impressive features but one that truly stands out is the exit intent technology. When a visitor is about to leave a page, OptinMonster senses this and a pop-up opt-in form appears. This gives a final window of opportunity totry to convince them to subscribe to your services. A truly unique feature than can be accessed only in the pro version that will be discussed later. A/B testing is another feature that helps you to compare different opt-in forms. The limitations OptinMonster is a fantastic tool but it’s not perfect. Other tools such as LeadPages enjoy features that are conspicuously missing in OptinMonster. One of its downsides is that it is in the number of templates not to mention you cannot customize them easily to suite your preference unless you are experienced in coding skills. Another flaws is, unlike Lead pages and other builders, OptinMonster has no landing page creator. Fortunately, you can still build great and effective opt-in forms even with these flaws. How to get started with OptinMonster The process is quite simple. First, create an OptinMonster account by visiting their signup page. With this, you can access your sign-in credentials. Next, install OptinMonster on your WordPress site or any other site. You will move OptinMonster on the admin bar of WordPress, click I and enter the IPA credentials. These credentials are accessed on the OptinMonster website. Key in your username, key, and click ‘connect to OptinMonster’. It’s as simple as that. From this point on, you can create forms that you fancy from the templates available from the OptinMonster Lead generation plugin