It is hard to believe now but some of us older millennials can fondly reminisce of simpler times when we could take delight in our prowess of general knowledge and current affairs – much to the envy of our uninitiated peers. Those good old days are long gone. Today, thanks to the global information super-highway and the proliferation of mobile devices, the sum-total of all human knowledge is instantly within our grasp. With abundant information at their disposal, the digital consumer of today is spoilt for choices. Marketers realize that they need to rise above the clutter. The traditional channels of cold calls and email blasts are no longer working. Instead, businesses now invest more in building long-term relationships with their prospects and existent customers. To entrepreneurs who are replacing their mass-marketing strategies with a relationship-building approach, AI bot online services are God-sent. Through a host of attributes, they are leveraging businesses all around and positively affecting lead generation. Finding the proper channel As the adage goes, where there are 6 marketers, there are bound to be 7 opinions. When it comes to promoting products or services online, no two marketers will have the same approach. While one may favour emails, another will prefer a social media campaign. Yet another may believe that IoT integration is the way forward. Modern chatbots take all the guess-work out of lead generation. They can seamlessly permeate multiple channels of promotion. AI-enabled bots can service visitors on the company website. They can function on social media platforms with ease. They can also integrate with IoT applications such as Alexa etc. Man-power Every facet of business operations requires people to run it. Customer service will need an army of well-trained human agents to cater to queries or issues. Sales and marketing verticals will require business development executives. Running an apparatus of this magnitude incurs infrastructure, personnel and training costs. Enter AI bots. They can carry out thousands of individual conversations simultaneously. Through natural language processing (NLP), they add a human touch to the proceedings. AI bots are active 24X7. This means that they are busy generating leads for your business even when you are fast asleep. With the help of these features, automated bots drastically reduce CAPEX as well as OPEX, boosting the company bottom-line. Tracking the KPIs The key to success in any business operations is constant vigilance. It is not enough to establish a revenue channel and then let the wheels of fortune take over. One has to constantly gauge the success of each aspect or key performance indicators (KPIs) of the processes. Chatbots generate a humungous amount of data on their platforms. Through a carefully crafted series of questions, they can create an accurate profile of any visitor who interacts with them. They can map the affinities and dislikes of their target demography with a high degree of precision. Needless to say, information of this nature is Holy Grail to marketers and salespeople alike. Thankfully, chatbot platforms exhaustively archive all the data that is shared with them. These parameters can then be readily accessed by way of sophisticated MIS reports. Today, chatbots are enjoying an unprecedented level of applications across the board. For instance, companies are actively exploiting Facebook’s decision to allow chatbots on messenger to generate quality leads. To know how our lead generation services can help your business grow, give us a call today.